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Affiliate Program

About Affilaite Programs

Affiliate programs reward site owners for referring customers to their businesses. They operate on a pay-by-results basis. This means that merchants pay only after the affiliate has successfully referred a customer to the merchant web site. Basically affiliate marketing presents a win-win situation for both the merchant and the affiliate.

The affiliate's only task is to drive traffic to the merchant site. It is up to the merchant to take care of customer orders, credit card processing, customer service, inventory and shipping Merchants benefit because hundreds or thousands of partnering affiliate sites send them traffic, each paid only after they have generated a sale. This performance based marketing method is completely risk free for the merchant. Forrester Research recently conducted a survey which showed the relative effectiveness of various forms of internet marketing.

Affiliate marketing is one of the most effective marketing methods. Most businesses report that affiliate marketing drives between 10%-30% of their total on-line sales.

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